A pop-up canopy tent is a very specific advertising medium. You may cover the entire tent with print or expose a graphic design on some its parts. In the first case, the emphasis is put on the visual side, in the second one, we often also consider the cost of buying a tent. A smaller budget does not mean that advertising must be modest. However, you should have the knowledge how best to place the graphic so that it fulfils its advertising function. It should be visible both from close range and a distance. Therefore, we print different types of graphics or information on different parts of a tent.
It plays a protective role but also is eye-catching if you place, for example, a logo on it. However, a large part of the roof is poorly visible to passers-by, especially those walking near the tent. Roof deflection under self-weight causes that the closer to the wall, the flatter the roof is. Therefore, small items or inscriptions should not be printed on its bottom part. They will only be visible at some distance from the tent.
They are an integral part of the roof, but they are perfectly visible even for those passing near, as they fall vertically downwards. The ruffles can be compared to the shelves at the eye level in the supermarket. The highest value goods are placed there to subconsciously encourage customers to buy. Ruffles are attached to the walls. The graphic is exposed above the heads of other passers-by and just above the line of sight. The height of the ruffles allows you to print not only a logo or name on them, but also short slogans or other information about the owner of the tent, such as the website address. However, there is a limitation such as stitching which serves, among others, to fix the fabric to the frame. Graphics, logos and inscriptions do not look great when crossed by seams which often distract attention from an advertising message.
Prints on the tent walls below the ruffles play another role. The large surface gives designers a lot of freedom. Photographs of products, people, or even elements of a landscape can be the background for the graphics. The content of the ad can be expanded by placing more information about the offer or products - those interested can take a closer look at it.
When designing an advertising tent with a print, we have to know the specifics of dye-sublimation print. It is made on a white fabric whose colour does not change on the unprinted side. When we want to have our logo on the wall inside the tent, one should think of two-sided tent covering - then we can choose a colour of the wall other than white, and even put graphics on it.
Roof is a perfect space for a print which defines you. This can be a logo, an icon or an inscription indicating a domain that you represent or that is characteristic for your company. It is similar to the ruffles, but in this case, the area narrows from the top and bottom and there may be not enough space for every print (especially vertical signs), however, this is the best place on a pop-up canopy tent to put your name or advertising slogan. Wall design will make up for the limitations. Large space gives full range of possibilities to a designer to show his skill. Printed walls can be viewed closely, so the quality of images and graphics should meet the highest requirements.
It is impossible to design a tent print so that it is always visible from anywhere. At one event your neighbours will cover part of the walls and only the front will be visible, another time the tent will be visible from all sides, including its back.
You should also remember that the tent is usually visible from many sides. Often passers-by see at a time two adjacent walls or quarters of the roof where two different pieces of information can be placed. However, they can be joined together with proper graphics, passing from one wall to another, creating a compact, unified advertising which can be extended by using advertising flags or other event accessories.
If you have problems with your tent design, please email us at projects@mitko.pl. We are happy to advise you and answer your questions.
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